Johnstone - Status Transactions, Status and Prestige
We instinctively know that our society affords the benefit of the doubt to the best looking among us. Newsweek just ran an article to help us quantify exactly how much. In her recent article, “The Beauty Advantage,” columnist Jessica Bennett cites the...
Advertising and Marketing
There are two very noticeable constants that connect the 60’s advertising world of Mad Men to the modern ad agency: 1) the actual agency names, which are mostly still around, and 2) the permissibility of flagrant and often pejorative stereotyping as a means of...
Advertising and Marketing, Social Psychology
Here are the top ten timeless advertising lessons we can all learn from Mad Men’s Don Draper: 10. Something “new” creates an itch. “This old pro, a copywriter, a Greek named Teddy, told me the most important thing in advertising is...
Advertising and Marketing
I was cruising through one of my new favorite blogs: the Inner Circle blog on AboutPeople.com, and found a great post featuring a video by Malcolm Gladwell. Gladwell, author of bestsellers Blink, The Tipping Point, and Outliers, most recently published What The Dog...
Cialdini - Weapons of Influence
People-triggers has been cited by Inside Influence Report! Inside Influence Report is the blog produced by Dr. Cialdini’s professional training firm, Influence At Work. Its purpose is to apply Cialdini’s principles of influence (and the scientific research...