Marketing Management, Leadership
A Survival Guide for Rising Marketing Managers Congratulations on your new role! Your ambition has paid off, and now someone has entrusted to you a more senior marketing manager role…maybe a functional area like email automation, a solo marketing operation, or...
Advertising and Marketing, Consumer Psychology, eCommerce Advertising
Digging for Buried Ad Treasure If I told you the following quotation, which marketer would you guess coined it?”Never stop testing, and your advertising will never stop improving.”Since A/B testing is one of the foundational principles of digital...