Demand Generation and Client Marketing Programs for a Chicago Digital Agency
MQLs per rep per month
%
REDUCED COST-PER-LEAD by 50% WITHIN FIRST THREE MONTHS
Social Media Beast
Prior to being acquired by PowerPost, Social Media Beast was a digital and social media agency in Chicago. They asked me to build a marketing department that drives sales leads and provide additional marketing services to clients. Gradually building up a small but dedicated marketing team, we built additional competencies in performance-based advertising, SEO and Marketing Automation.
CLIENT
Social Media Beast
CATEGORIES
Marketing Management, Lead Gen Advertising, Organic Search (SEO)
CLIENT GOAL
B2B leads for digital marketing services, and in increased client service offering
INDUSTRY
Marketing (Digital Agency)
STRATEGY
Lead generation advertising focused on Google Adwords, along with productizing of high-demand services like Marketing Automation
RESULTS
- 30+ MQLs per rep per month
- Reduced cost-per-lead by 50% within first three months
- Developed all client marketing strategies
- Created client services for SEO, automation, and digital advertising