USA Staffing Services

USA Staffing Services is a back-office services firm specializing in recruiters and staffing agencies. They partnered with Social Media Beast to increase their B2B leads and sales appointments. We built a CRM nurture campaign for their sales team using SharpSpring, a competitor to Marketo. We then initiated a focused Adwords campaign on a tight list of high-buying-intent keywords to generate qualified leads.

Social Media Beast

Prior to being acquired by PowerPost, Social Media Beast was a digital and social media agency in Chicago. They asked me to build a marketing department that drives sales leads and provide additional marketing services to clients. Gradually building up a small but dedicated marketing team, we built additional competencies in performance-based advertising, SEO and Marketing Automation.

PowerPost, Inc.

After acquiring Social Media Beast, PowerPost asked me to build a marketing department that drives sales leads and asserts PowerPost’s thought leadership credentials through a robust content program. Together with a small team of marketers, we built a content-forward demand generation program including a semi-monthly co-marketed webinar series, an eBook series, an influencer outreach program, and a newsroom for driving SEO through content creation. We built BI and marketing automation capabilities to track sales funnels and establish nurture campaigns for appointment generation.

Crown Learning Academy

Crown Learning Academy is a new private early learning academy, which offers a fun and engaging learning environment for children ages 18 months to 12 years. The academy recently opened its doors in Pearland, Texas and wanted to increase enrollment for their diverse learning programs, particularly among parents in the Pearland area. Due to budgeting, the school had strict lead cost parameters that the campaign had to meet. Our team used Facebook Lead Gen ads to reach parents who are looking for childcare that emphasizes a strong academic foundation.

Credit Cards Champ

Credit Cards Champ is an affiliate marketer for secured credit products. They approached Social Media Beast to generate leads for them through digital advertising (Facebook and Native advertising). The economics of affiliate marketing dictate that leads must be produced within very tight cost constraints (not more than a few dollars apiece), which becomes difficult to manage at scale.

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