Online Promotions Archives - Scott Fenstermaker https://scottfenstermaker.com/project_category/online-promotions/ Helping organizations stop solving the wrong problems Sat, 23 Feb 2019 17:55:43 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 https://i0.wp.com/scottfenstermaker.com/wp-content/uploads/2018/09/Favicon.jpg?fit=16%2C16&ssl=1 Online Promotions Archives - Scott Fenstermaker https://scottfenstermaker.com/project_category/online-promotions/ 32 32 152038565 United Auto https://scottfenstermaker.com/project/united-auto/ Thu, 06 Sep 2018 19:57:06 +0000 http://box2104.temp.domains/~scottfe5/?post_type=project&p=156 The post United Auto appeared first on Scott Fenstermaker.

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Social Engagement and Contests, Including the Famous “Jingle” Contest, For a Well-Known Chicago Insurance Company

ENTRIES THROUGH ADVERTISING

United Auto Insurance

Everyone who grew up in Chicago remembers the “773-202-5000 – We’ve Got You Covered, Chicago!” jingle growing up. At Social Media Beast, as part of our ongoing partnership to maximize social engagement for UAI, we also ran special social advertising campaigns to boost submissions for their perennial Jingle Contest.

CLIENT

United Auto Insurance

CATEGORIES

Online Promotions, Social Engagement

Z

CLIENT GOAL

Drive contest entry video submissions

INDUSTRY

Consumer Auto Insurance

STRATEGY

Social content campaigns, supported by Facebook Lead Gen advertising

RESULTS

  • 53 entries through advertising (Spring of ‘17)
  • Cost per submission below requested benchmark
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]]> 156 Ty Toys https://scottfenstermaker.com/project/ty-toys/ Thu, 06 Sep 2018 19:56:53 +0000 http://box2104.temp.domains/~scottfe5/?post_type=project&p=154 The post Ty Toys appeared first on Scott Fenstermaker.

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Activating an Extensive Network of Collectors, and Reaching Out To New Audiences

%

INCREASE IN FACEBOOK FANS

NEW INSTAGRAM FOLLOWERS

ORGANIC FACEBOOK REACH

Ty, Inc.

Ty, Inc., the creator of Beanie Babies, wanted a strategy to activate their extensive collector network, provide them with content and engagement opportunities, and capture the attention of a younger generation. At PowerPost, we developed an engaging social media strategy to connect with current Ty fans, including contests and promotions, to drive cross-generational engagement.

CLIENT

Ty, Inc.

CATEGORIES

Online Promotions, Social Engagement

Z

CLIENT GOAL

Engage Collectors, Attract Younger Audiences

INDUSTRY

Consumer Packaged Goods (Toys)

STRATEGY

Contest- and Promotion-Centered Social Execution

RESULTS (first 18 months)

  • 3,233% Increase in Facebook Fans
  • 7,000 New Instagram Followers
  • 30,000 organic Facebook Reach
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]]> 154 aBundle https://scottfenstermaker.com/project/abundle/ Thu, 06 Sep 2018 19:46:44 +0000 http://box2104.temp.domains/~scottfe5/?post_type=project&p=128 The post aBundle appeared first on Scott Fenstermaker.

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eCommerce Revenue, Thought Leadership, and Social Engagement For a Newly-Launched Hospitality Brand

IMPRESSIONS TO DATE FROM ADVERTISING

SHOPPING CART ACTIONS TO DATE FROM ADVERTISING

GENERATED REVENUE TO DATE

aBundle

American Hotel Register, an amenity and furniture supplier for the world’s leading hotel brands, launched the aBundle direct-to-consumer brand to appeal to those who rent out their properties on platforms like AirBnB. They approached PowerPost to build a robust and engaged social presence from scratch, and to drive leads and eCommerce revenue from social advertising.

CLIENT

American Hotel Register, Inc.

CATEGORIES

eCommerce Advertising, Lead Gen Advertising, Social Engagement, Online Promotions
Z

CLIENT GOAL

Increased eCommerce Sales

INDUSTRY

Hospitality (Hotel Services)

STRATEGY

Integrated social media advertising to accomplish a number of goals, like engagement, first-contact web traffic, and remarketing

RESULTS

  • 10M+ Impressions To Date from Advertising
  • 3k+ Shopping Cart Actions To Date from Advertising
  • $15k+ Generated Revenue To Date
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