Social Media Beast

Thu, 06 Sep 2018 19:56:29 +0000

Demand Generation and Client Marketing Programs for a Chicago Digital Agency

MQLs per rep per month

REDUCED COST-PER-LEAD by 50% WITHIN FIRST THREE MONTHS

Social Media Beast

Prior to being acquired by PowerPost, Social Media Beast was a digital and social media agency in Chicago. They asked me to build a marketing department that drives sales leads and provide additional marketing services to clients. Gradually building up a small but dedicated marketing team, we built additional competencies in performance-based advertising, SEO and Marketing Automation.

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CLIENT

Social Media Beast

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CLIENT GOAL

B2B leads for digital marketing services, and in increased client service offering

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INDUSTRY

Marketing (Digital Agency)

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STRATEGY

Lead generation advertising focused on Google Adwords, along with productizing of high-demand services like Marketing Automation

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RESULTS

30+ MQLs per rep per month
Reduced cost-per-lead by 50% within first three months
Developed all client marketing strategies
Created client services for SEO, automation, and digital advertising

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MidAmerica Orthopaedics

Thu, 06 Sep 2018 19:55:25 +0000

Market Positioning and Search Engine Optimization for a Leading Orthopaedic Center

INCREASE IN ORGANIC SITE TRAFFIC (to date)

AVERAGE LOCAL MONTHLY SEARCHES (to date)

MidAmerica Orthopaedics

MidAmerica Orthopaedics initially approached PowerPost to improve their organic search ranking, increase the organic traffic from their local patient base, and make them a leading authority in the medical industry. We collaborated to build a comprehensive content marketing and keyword ranking strategy with MidAmerica’s services and aspirations. We build out the practice description pages, and optimized their site for performance and authority.

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