Comments on: “The Dream”…What We Do For Our Own Secret Ideals

By: Five Behaviors That Communicate High or Low Status | Scott Fenstermaker

Five Behaviors That Communicate High or Low Status | Scott Fenstermaker — Mon, 05 Aug 2019 21:06:02 +0000

[…] It also factors into how we feel attraction to one another. Also, it has repercussions in group psychology, and therefore also in marketing messaging. People arrange their little worlds in ways that cultivate and communicate status. Status, recognition, and validation play a central role in most people’s secret dreams and ideals. […]

By: Shift Local

Shift Local — Tue, 05 Jul 2016 17:42:12 +0000

Reblogged this on Shift Local and commented: #LivetheDream #ShiftLocal

By: Five Behaviors That Communicate High or Low Status « People-triggers

Five Behaviors That Communicate High or Low Status « People-triggers — Fri, 15 Oct 2010 19:57:07 +0000

[…] This principal is the key link between acting performance, marketing, and social psychology. It is the subtext of human life. It represents the unvarnished, true meaning of people’s communication. It is, either consciously or unconsciously, a crucial factor in honest and authentic acting portrayals, because it factors into a character’s key attitudes. It also factors into how we feel attraction to one another. Also, it has repercussions in group psychology, and therefore also in marketing messaging. People arrange their little worlds in ways that cultivate and communicate status. Status, recognition and validation play a central role in most people’s secret dreams and ideals. […]

By: Top Ten Marketing Lessons from Don Draper « People-triggers

Top Ten Marketing Lessons from Don Draper « People-triggers — Sun, 11 Jul 2010 14:06:29 +0000

[…] couple of months ago, I wrote an entry on people’s secret dreams and ideals, and I came back to that concept more and more as I keep writing. To understand someone is to see […]

By: The Six Weapons of Influence – Part 4: “Liking” « People-triggers

Mon, 07 Jun 2010 15:41:49 +0000

[…] talk more about identification in a recent post about personal dreams and secret ideals. A man does nothing lest it gets him closer to his dream, in one way or another. The Liking Rule […]

By: The Six Weapons of Influence – Part 2: “Commitment and Consistency” « People-triggers

Wed, 26 May 2010 16:59:54 +0000

[…] In a recent post entitled “The Dream,” I talk about people’s secret ideals and the power of psychological identification. We try very hard to associate ourselves with those things we believe will help us realize our ideal “dream” and bring us to the pinnacle of status. Once we see something as part of our personality (e.g. getting our kid what s/he wants, being active against cancer, being fun at parties, etc.), we will be willing to commit more and more so that we act consistently with that aspect of our personality. […]