Promoting the Annual Event “IMAGINE: A City Soiree”
CLICKS TO THE TICKET SITE
COST PER CLICK
American Cancer Society
Every year, the American Cancer Society hold a fundraising event called IMAGINE: a City Soiree.” Young professionals mingle at a high-class formal evening with entertainment, while supporting the American Cancer Society. ACS St. Louis asked PowerPost to supplement their event marketing efforts with social media advertising to boost ticket sales.
CLIENT
American Cancer Society, St. Louis
CATEGORIES
Event Promotion
CLIENT GOAL
Drive online ticket sales
INDUSTRY
Non-Profit
STRATEGY
Facebook web click campaign to the ticket purchase page
RESULTS (first 18 months)
- 1,730 clicks to the ticket site
- $0.18 cost per click