I Teach Founders How To Market Their Startups and Measure Effectiveness

Founders Need Good Mentors In Their Corner

As a marketing and analytics mentor with 1871—America’s number one private business incubator—I’ve coached 80+ startup founders and helped them:

  • Set up analytics and business dashboards so that you’re tracking the right metrics to improve your business.
  • Drive web traffic, leads, and sales through paid advertising, content marketing, and SEO.
  • Create social media and content programs that attract new customers.
  • Build email marketing and marketing automation campaign and nurtures to convert visitors into sales.
  • Better understand their market and their next steps forward through regular business coaching/mentoring sessions.

If you’re a founder and would like to book a free one-hour initial mentoring session to talk about your business, please select the “Free Initial Session” option in the scheduler on the right.

 

Set-up/Training Packages for Business Founders

I also offer the following set-up/training packages, where I can help you with the initial setup and then teach you how to build out programs for yourself. 

Google Analytics / Google Tag Manager

  • Initial strategy session
  • Site setup of Google Analytics and/or Tag Manager
  • Setup of up to 5 conversion goals
  • Setup GA site events as necessary
  • Instructional session on using/interpreting GA data

Contact Scott to learn more.

PPC / Social Media Advertising

  • Initial strategy session
  • Research of most desirable ad audiences/search terms
  • Develop ad strategy based on specific business goals
  • Setup for initial ad sets, bidding, and tests
  • Instructional session on running/testing digital ads

Contact Scott to learn more.

k

SEO Keyword Capture Content Strategy

  • Initial strategy session
  • Audit of site’s current SEO strength, traffic, and backlinks
  • Research of most desirable keyphrases
  • Refining final capture strategy based on volume/difficulty
  • Instructional session on keyphrase capture practices 

Contact Scott to learn more.

Here are a few of the amazing founders I’ve Helped:

“It’s rare to find a mentor who is so passionate and wise about start-ups. But Scott focuses on the mission, the process and the possibilities. Not all start-ups make it and much of being an entrepreneur is messy and chaotic, but Humm Productions is an agile, profitable, busy company due in large part to his awesome coaching.”

Brooke Bechtold

Founder
Humm Productions
Producer of the Impactually Podcast

Humm Productions

Brooke is an amazing achiever and has taught me more about professional networking than I’ve taught her about marketing. She’s a documentarian who specializes in telling the stories of people who make a positive social impact in their communities.  

Her team’s in-house project centers on their Impactually podcast, which helps elevate and amplify the stories of individual difference-makers, but her business works with socially conscious brands to creatively tell their stories. It’s a thrill to be able to support her work.

Visit Humm Productions
“During the daily grind of entrepreneurship, our team can get way too caught up in the data/weeds.  I love our sessions because Scott challenges us to think bigger, to connect with our reader/customer at a deeper & emotional level.“

Tim Huelskamp

Founder
1440 Media

1440 Media

Tim’s 1440 Daily Digest is read by over 700,000 people. His team of experts scours over 100 sources every day, to serve busy executives and professionals with the culture, business science, sports and politics updates they would otherwise miss.

His team has done several programs with me, including my marketing messaging program where we break down and discuss the psychological impact of certain video ads. Tim is a smart, driven entrepreneur who is a master of A/B testing and optimization. He and his team have earned every ounce of their success.

Visit 1440
“Scott never hesitates to jump in with advice, both tactical and strategic, encouragement, or a new cocktail recipe! As an early-stage founder, it’s incredible having Scott on our side to check in with on all things marketing on a consistent basis, who knows our team and our business and is always ready to lend his expertise. And while he has years and years of experience, he is quick to roll up his sleeves and get in the weeds to help you figure out how to achieve your goals.”

Ali Briggs

Co-Founder and CEO
Lifeweb360

LifeWeb 360

Ali helps people during one of the most delicate times of their lives, when they have to grieve the loss of a loved one. LifeWeb360 helps people celebrate life by creating an online mosaic of cherished memories, photos and videos. 

I feel like I’ve gotten more from Ali than she has from me. She’s not only a collaborator but a de facto accountability partner, never letting me get away with halfhearted follow-through on my big goals. She and her team work tirelessly to improve her offering and help people when they need it most.

Visit Lifeweb360
“Scott has been really helpful! It can be challenging navigating entrepreneurship. He helped me realize the focus areas for my business. I am currently working to transition some of my operations to my new intern, so I can focus on creating new art that can take my business to the next level!“

Tyler Clark

Founder
Inspire by Tyler

Inspire by Tyler

If you don’t know Tyler Clark yet, you soon will. Her company, Inspire by Tyler, creates amazing canvases and accessories using a 3D art technique that conveys the look and feel of human hair. Her artwork is already attracting high-profile attention; here you can see actress Taraji P. Henson gushing about it on Instagram!

 

Tyler has more demand than she knows what to do with, and she’s now building her studio into a thriving art business. Tyler is an exceptionally gifted artist and businesswoman, and I can’t wait to see her artwork take off.

Visit Inspire by Tyler

Testimonials

I’m very grateful to have been rated as a 5-star mentor at 1871. Founders leave mentor feedback anonymously. Here are a few of the very gracious comments I’ve received.

The best marketing mentor session I've ever had

Scott is experienced, thoughtful and provided actionable ways to improve my company – best hour I’ve spent in months!

Analytics and Marketing

We still have a little ways to go before analytics pays a part, but Scott still provided amazing feedback on our overall business idea. While I have only met with a handful of mentors, Scott was the first to make it clear he would be following back up with us. I think most members at 1871 would benefit meeting with Scott.

Mentor helped develop what I need to do next

Mentor was through and first took the time to understand my business’s requirements and then went over a plan that would help me to benefit.

Scott Always Adds Value

Scott knows marketing, quickly figures out your needs and adds useful information to help you advance.

Focused advice

Scott quickly understood the marketing needs of my company and gave me actionable advice.

Scott is great at Marketing

He took the time to go over my website to do a better job at conversion.

Want to discuss your startup?

Whether you’re looking for specific advice on marketing or analytics, or you’re want more general founder coaching so you can find more traction, I’d love to hear your story. I’ve worked with scores of founders through 1871 and I want to work with you too.

Book a free one-hour initial session with me today: