Promoting the Annual Event “IMAGINE: A City Soiree”

CLICKS TO THE TICKET SITE

COST PER CLICK

American Cancer Society

Every year, the American Cancer Society hold a fundraising event called IMAGINE: a City Soiree.” Young professionals mingle at a high-class formal evening with entertainment, while supporting the American Cancer Society. ACS St. Louis asked PowerPost to supplement their event marketing efforts with social media advertising to boost ticket sales.

CLIENT

American Cancer Society, St. Louis

CATEGORIES

Event Promotion

CLIENT GOAL

Drive online ticket sales

INDUSTRY

Non-Profit

STRATEGY

Facebook web click campaign to the ticket purchase page

RESULTS (first 18 months)

  • 1,730 clicks to the ticket site
  • $0.18 cost per click