Activating an Extensive Network of Collectors, and Reaching Out To New Audiences
%
INCREASE IN FACEBOOK FANS
NEW INSTAGRAM FOLLOWERS
ORGANIC FACEBOOK REACH
Ty, Inc.
Ty, Inc., the creator of Beanie Babies, wanted a strategy to activate their extensive collector network, provide them with content and engagement opportunities, and capture the attention of a younger generation. At PowerPost, we developed an engaging social media strategy to connect with current Ty fans, including contests and promotions, to drive cross-generational engagement.
CLIENT
Ty, Inc.
CATEGORIES
Online Promotions, Social Engagement
CLIENT GOAL
Engage Collectors, Attract Younger Audiences
INDUSTRY
Consumer Packaged Goods (Toys)
STRATEGY
Contest- and Promotion-Centered Social Execution
RESULTS (first 18 months)
- 3,233% Increase in Facebook Fans
- 7,000 New Instagram Followers
- 30,000 organic Facebook Reach