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Activating an Extensive Network of Collectors, and Reaching Out To New Audiences

%

INCREASE IN FACEBOOK FANS

NEW INSTAGRAM FOLLOWERS

ORGANIC FACEBOOK REACH

Ty, Inc.

Ty, Inc., the creator of Beanie Babies, wanted a strategy to activate their extensive collector network, provide them with content and engagement opportunities, and capture the attention of a younger generation. At PowerPost, we developed an engaging social media strategy to connect with current Ty fans, including contests and promotions, to drive cross-generational engagement.

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CLIENT

Ty, Inc.

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CATEGORIES

Online Promotions, Social Engagement

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CLIENT GOAL

Engage Collectors, Attract Younger Audiences

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INDUSTRY

Consumer Packaged Goods (Toys)

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STRATEGY

Contest- and Promotion-Centered Social Execution

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RESULTS (first 18 months)

  • 3,233% Increase in Facebook Fans
  • 7,000 New Instagram Followers
  • 30,000 organic Facebook Reach
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