Activating an Extensive Network of Collectors, and Reaching Out To New Audiences
INCREASE IN FACEBOOK FANS
NEW INSTAGRAM FOLLOWERS
ORGANIC FACEBOOK REACH
Ty, Inc., the creator of Beanie Babies, wanted a strategy to activate their extensive collector network, provide them with content and engagement opportunities, and capture the attention of a younger generation. At PowerPost, we developed an engaging social media strategy to connect with current Ty fans, including contests and promotions, to drive cross-generational engagement.