B2B Demand Generation and CRM Marketing Automation for a Back-Office Services Firm
SESSIONS OF QUALIFIED TRAFFIC WITH PROBABLE BUYING INTENT
USA Staffing Services
USA Staffing Services is a back-office services firm specializing in recruiters and staffing agencies. They partnered with Social Media Beast to increase their B2B leads and sales appointments. We built a CRM nurture campaign for their sales team using SharpSpring, a competitor to Marketo. We then initiated a focused Adwords campaign on a tight list of high-buying-intent keywords to generate qualified leads.
CLIENT
USA Staffing Services
CATEGORIES
Lead Gen Advertising, Marketing Automation
CLIENT GOAL
Qualified Sales Appointments
INDUSTRY
Business Services for Staffing Companies
STRATEGY
Paid Lead Generation, with Automation Nurtures
RESULTS (first 18 months)
- 4k Sessions of Qualified Traffic with Probable Buying Intent
- CRM Prospect Nurture Automations
- Sustained Increase in Sales Appointments