eCommerce Advertising For a Maker of Innovative Sports Mouthguards and Appliances
%
AVERAGE RETURN ON AD SPEND
ATTRIBUTED PURCHASES TO DATE
IMPRESSIONS TO DATE
SISU Mouthguards / SOVA Night Guards
Akervall Technologies produces innovative sports mouthguards with a design thin enough to allow the athlete to drink liquids and speak normally without removing. They approached PowerPost to increase online sales using multi-channel advertising. PowerPost created multiple social campaigns including months of A/B testing on targeting. PowerPost targeted top website visitors, online purchasers and people who had engaged with SISU using Facebook / Instagram Custom Audiences.
CLIENT
Akervall Technologies, Inc.
CATEGORIES
eCommerce Advertising
CLIENT GOAL
Increased eCommerce sales
INDUSTRY
CPG (Athletic Mouthguards)
STRATEGY
Performance-based digital advertising on Facebook, Adwords and Instagram, using a mix of behavior-based and lookalike targeting, and remarketing.
RESULTS
- 250% Average Return on Ad Spend
- 2800+ Attributed Purchases To Date
- 4M+ Impressions To Date
- As a vote of confidence, added Adwords to portfolio subsequently