PowerPost, Inc.

After acquiring Social Media Beast, PowerPost asked me to build a marketing department that drives sales leads and asserts PowerPost’s thought leadership credentials through a robust content program. Together with a small team of marketers, we built a content-forward demand generation program including a semi-monthly co-marketed webinar series, an eBook series, an influencer outreach program, and a newsroom for driving SEO through content creation. We built BI and marketing automation capabilities to track sales funnels and establish nurture campaigns for appointment generation.