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Awareness, Branding and Social Engagement for a Regional Landmark

FACEBOOK ENGAGEMENTS

INSTAGRAM ENGAGEMENTS

TWITTER IMPRESSIONS

TOP SINGLE POST LIKES

Navy Pier

Navy Pier is a major Chicago landmark and destination. To honor their Centennial in 2016, the Pier’s marketing team unveiled a new vision, promoting its image as a city gem. Navy Pier partnered with Social Media Beast to create imaginative social campaigns that would:Navy Pier is a major Chicago landmark and destination. To honor their Centennial in 2016, the Pier’s marketing team unveiled a new vision, promoting its image as a city gem. Navy Pier partnered with Social Media Beast to create imaginative social campaigns that would:

  • Grow and engage their social community, and
  • Help promote their Centennial Vision to their wider world
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CLIENT

Navy Pier

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CATEGORIES

Event Promotion, Social Engagement

Z

CLIENT GOAL

Promote New Marketing Vision, Attract Visitors

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INDUSTRY

Tourism / Hospitality

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STRATEGY

Discrete Social Campaigns with Popular Tie-ins (including Chicago Blackhawks)

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RESULTS (first 18 months)

  • 5k Facebook Engagements
  • 7k Instagram Engagements
  • 64k Twitter Impressions
  • Top Single Post: 17,999 Likes
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