eCommerce Advertising For a Maker of Drinkable Collagen Supplements
%
AVERAGE RETURN ON AD SPEND
ATTRIBUTED PURCHASE VALUE TO DATE ($)
ATTRIBUTED PURCHASE VALUE TO DATE (pieces)
IMPRESSIONS TO DATE
Taut Collagen Supplements
Renew Alliance is the producer of Taut Collagen, a drinkable supplement used to support healthier skin. They approached PowerPost to increase online sales using social media advertising. We created multiple social campaigns, testing many different types of retargeting and first-time-targeting strategies. PowerPost targeted top website visitors, online purchasers and people who had engaged with Taut Collagen using Facebook / Instagram Custom Audiences.
CLIENT
Renew Alliance, Inc.
CATEGORIES
eCommerce Advertising
CLIENT GOAL
- Increased eCommerce sales and web traffic
INDUSTRY
Health and Beauty (Skincare)
STRATEGY
Performance-based digital advertising on Facebook, Adwords and Instagram, using a mix of behavior-based and lookalike targeting, and remarketing.
RESULTS
- 368% Average return on ad spend
- $170k+ Attributed purchase value to date
- 950+ Attributed purchases to date
- 1M+ Impressions to date