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Out of everything I’ve encountered on the topic of human motivation and influence, the most life-changing material came not from a sociologist or an advertising copywriter, but from an improv teacher.

Keith JohnstoneIMPRO: Improvisation and the Theatre is one of the originators of modern improvisational performance.  The principles that he invented through his teaching at the Royal Court Theatre became the improv performance rules now taught at comedy schools like Second City and Improv Olympic.  Lyndi Smith gives a good background on Johnstone in her eponymous blog.

One of Johnstone’s most insightful observations about human interaction forms the first section of his book IMPRO, Improvisation and the Theatre [affiliate link]. I have read this first section over and over, and as a result, I now look at the world much differently than I did before.  His insights form the basis of everything I’ve learned about motivation and influence.

Here’s a quotation from the first page of IMPRO:

“When I began teaching at the Royal Court Theatre Studio (1963), I noticed that actors couldn’t reproduce ‘ordinary’ conversation.  They said, ‘Talky scenes are dull’, but the conversations that they acted out were nothing like those I overheard in life. […]

“I was preoccupied with this problem when I saw the Moscow Art’s production of The Cherry Orchard.  Everyone onstage seemed to have chosen the strongest possible motives for each action – no doubt the production had been ‘improved’ in the decades since Stanislavski directed it.  The effect was ‘theatrical’, but not life as I knew it.  I asked myself for the first time what were the *weakest* possible motives, the motives that the characters I was watching might have actually had.  When I returned to the studio, I set the first of my exercises.

“‘Try to get your status just a little above or below your partner’s,’ I said, ‘and I insisted that the gap be minimal.  The actors seemed to know exactly what I meant and the work was transformed.  The scenes became ‘authentic’, and the actors seemed marvelously observant.  Suddenly we understood that every inflection and movement implies a status, and that no action is due to chance, or really ‘motiveless’.  It was hysterically funny, but at the same time very alarming.  All our secret manoeuvrings [sic] were exposed.  If someone asked a question we didn’t bother to answer it, we concentrated on why it had been asked.  No one could make an ‘innocuous’ remark without everyone instantly grasping what lay behind it.  Normally we are ‘forbidden’ to see status transactions except when there’s a conflict.  In reality status transactions continue all the time.  In the park we’ll notice the ducks squabbling, but not how carefully they keep their distances when they are not.”

When we talk about status “transactions”, we are essentially talking about social dominance and submission.  The terms “status hierarchy” and “submission hierarchy” could be used interchangeably.  This idea presupposes a couple of assumptions based in evolution science, for example:

1) Humans, like any other species of animal, are programmed by genetics with the biological imperative to survive so as to reproduce.  This is the singular basis for all action. (This comes from scientists like Richard Dawkins, in particular his work called The Selfish Gene [affiliate link].)

2) Because survival is a biological imperative, all social (pack) animals including humans must come up with unwritten rules and understandings to prevent them from constantly fighting/killing each other for food, etc.  These unwritten rules are based, again for survival purposes, on dominance and strength.

3) These unwritten rules result in a “pecking order” within a pack or tribe, wherein animals (and humans) can know their place and their value-to-the-pack without necessarily fighting physically.  They will send each other “signals” of communication (eye contact, posture, stillness, etc.) during interaction in order to establish dominance or submission.

4) Because reproduction is also a biological imperative, high-status animals are rewarded with more mating opportunities.

This sounds a little like the Discovery Channel, I know, and actually, a lot of Johnstone’s views are informed by his reading from naturalist Desmond Morris.  Morris made a specialty of noting the more animal-like traits of human beings.

Here are some general observations of a status hierarchy in humans:

First, status as we’re talking about it here is related to wealth, looks, and power, but not necessarily synonymous.  In fact, in theatre, a lot of comedy comes by playing the opposite of your social status (e.g. the beggar bossing around the aristocrat).  The status that we’re talking about here has mostly to do with action…what you do to another human, and what they do to you.  We define “status” as your beliefs about your own value-to-the-pack, reflected in your behavior towards the rest of the pack.  The concept of value is very important.  The human brain is extremely good at both ascertaining meaning and ascribing value, and once it assigns value to the world, it will then make you seek out that which is most valuable, so you can associate yourself with it.

Second, status operates on the see-saw principle.  If someone is going up, someone else is going down.  If I brag about something I just won, I raise my status and lower that of the people listening to me.  If someone responds with, “Oh yeah, I’ve won five of those,” then they have raised their own status and lowered mine.  I don’t have to just focus on raising my own status overtly; I can try to lower yours, and that will raise mine.

For example, the classical definition of a theatrical tragedy is a story about a high-status person, like a king or ruler, getting ejected from society (the pack).  We enjoy watching tragedies because when the king falls, we all move up a peg. (This example is directly from Johnstone.)

We can also raise or lower our own status by identifying with something that it high or low status, in effect putting ourselves on the same side of the see-saw.  Everybody has a story of a celebrity that they knew before they were famous, or to whom they’re distantly related, and this serves to raise one’s own status while lowering everyone else’s.

Johnstone was asked where friendships fall into this.  Surely friends wouldn’t do this kind of thing to one another.  Actually, friends do it the most.  In this context, we define a friendship as a group of two or more who have unconsciously agreed to play “status games” with each other.  They can one-up each other and bust the others’ chops without any real serious consequences to the pecking order.

Most people try to raise their status, but there are benefits to deliberately lowering your status as well, like commiseration, pity and approval-seeking.  From Johnstone: “Someone who plays high-status is saying ‘Don’t come near me, I bite.’  Someone playing low status is saying, ‘Don’t come near me, I’m not worth the trouble.'”  People have an idea in their head of their own relative value, and act either high- or low-status accordingly.  For example:

A: God, I suck at this! [Lowers self to fish for compliments]

B: No, you’re really doing just fine…

So what physical traits are high or low status?  Here are some easy ones to watch for:

-Eye-contact (specifically whether someone glances back submissively after initial contact breaks)

-Posture (actors are taught that the “Alexander Technique”, which is essentially high-status posture, is “correct”)

-Stillness of the head (he who keeps his head most still while talking is the dominant one)

-Taking up space (sprawling out the body to take up space is dominant)

-Tentative eh’s, er’s and um’s (tentative speech indicates lower status)

-Quick, jerky body movements (slow control of body indicates higher status)

-Toes pointed inwards (lower status)

In terms of conversational status, it might seem at first glance that anyone who talks themselves up and puts others down is high-status, but that is of course not true.  High-status people to not have to attempt to raise their own status with such tricks; they are already at the top.

Since status is about social value, we typically look to the person from whom everyone is taking their cues.  Sometimes it’s the one telling funny stories and being entertaining.  Sometimes it’s the ‘founder of the feast’, as in the eldest or wealthiest person in the room.  It will always be the one who’s bringing the most value to the situation, whatever that group happens to value most.

I said before that status did not have to do so much with wealth.  That’s mostly true.  I know people with relatively average incomes who are always the life of the party and they seem to always have an entourage.  But status symbols do play a factor.

The analogy that I’ve heard comes from a comedy book called The Book of Vice [affiliate link] by Peter Sagal, which equates conspicuous consumption in humans to a buck with a huge set of antlers, or a peacock with a huge tail.  It doesn’t make evolutionary sense for these animals to carry these burdensome physical traits, because they hinder survival.

But having huge antlers or a huge tail also sends the signal to potential mates that, “I’m strong enough to survive with these things!”  You have to be a strong buck to carry around, and possibly fight with, a huge antler rack.  So to, a guy who wears a multi-thousand-dollar watch and drives a luxury car is trying to say, “I am strong enough (financially) to wear these big hindrances.  I have so much power (as reflected in wealth), that I can pour large amounts of it into these symbols and survive just fine.”

The biggest fundamental truth that Johnstone stumbled upon is that no human action is innocent of this status motivation.  This principle is at the root of all human actions.  It is at the heart of everything we want and everything we do to others.  As soon as one understands this principle and starts looking for it in everyday life, it appears everywhere.  All secret motivations become exposed.

The repercussions of the status transaction principle are immense and ripple into all fields of behaviorism: social psychology, acting performance, advertising, negotiation, diplomacy, power-brokering, networking, and everyday interactions that we take for granted.  This is why I’ve chosen Johnstone’s Impro as the first among four or five seminal works for this discussion of motivation and influence.

My Top Resource for Further Reading

Despite the concept of social status being concrete and observable, I find it nearly impossible to find credible books on the topic. Most authors are either so academic that they’re not usable, or they are peddling dating advice.

In addition to Johnstone’s IMPRO, Jason Capital’s Higher Status [affiliate link] is the best resource I can point you to for really understanding this topic. Jason is obviously a good marketer (and at times can pour it on a little thick), but he understands status and communicates it in a way that doesn’t assume you’re trying to take unfair advantage of people.

If you’re serious about really wanting to understand status, this is the place to start.

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  • Discover how to set up your business to use setback and stressors as fuel for growth.
  • Build an unstoppable business that uses resistance to grow like muscle!