Advertising and Marketing, Consumer Psychology
A couple of months ago I was at an American Marketing Association event on predictive marketing analytics. One of the sponsors was demonstrating the powerful capabilities of their prediction software in a rather creative way: the set up a fortune-telling booth. I gave...
Advertising and Marketing, Cialdini - Weapons of Influence, Consumer Psychology
This year many major retailers, spurred by competition and disappointing sales, decided to start their usual Black Friday deals a day early. Their reasoning was twofold: 1) an earlier start would help them get a jump on any competitors who waited until Friday morning...
