Advertising and Marketing, Marketing Management
Could Your Build a Department or Operation That Actually Grew Stronger Under Stress? Moving into the new millennium, Chris Galvin (grandson of founder Paul Galvin) took the reins of Motorola. The cellular manufacturer, with a storied history of innovation that...
Advertising and Marketing, Consumer Psychology, eCommerce Advertising
Digging for Buried Ad Treasure If I told you the following quotation, which marketer would you guess coined it?“Never stop testing, and your advertising will never stop improving.”Since A/B testing is one of the foundational principles of digital...
Advertising and Marketing, Leadership, Stress and Pressure
In last month’s post, we got into a meditation on business turnaround principles, as demonstrated by the philosopher Robert Irvine (the host of Restaurant: Impossible). Restaurant: Impossible is my guilty pleasure, my Keeping Up With The Kardashians. And I...
Advertising and Marketing, General, Leadership
One of my guilty pleasures is the show Restaurant: Impossible with Robert Irvine. Whenever I take a trip out to my parents’ place in Woodstock, they always have a backlog of the show on their DVR. I’ve always loved stories about fixers, from Winston Wolf...
Advertising and Marketing, Consumer Psychology, Social Psychology
The Role of Psychology in an Social Media Crisis One of the large parts of professional social media management is the role of a crisis. When something urgent and negative happens, people feel emotionally compelled to share information without necessarily evaluating...
Advertising and Marketing, Consumer Psychology
Nothing supercharges lead generation and sales quite like social proof. One study published in the Wall Street Journal noted that social proof was more influential in changing behavior than the prospect of saving money. Content Marketing Leaders Spill on Using...
