Advertising and Marketing, Content Marketing, Lead Gen Advertising, Leadership, Uncategorized
“…'[V]iews’ do not really count;…it matters not what you think but how you think.” —Christopher Hitchens The O.G. Thought Leader Peter Drucker, Author, The Effective Executive On the centenary of his birth, the LA Times published a story...
Advertising and Marketing, Consumer Psychology, Content Marketing
If Two-Thirds of Your Customer Conversation Happens Without You, Then Wherefore Branded Content? In her excellent book Buyer Personas, Adele Revella gives us “Patrick”, a stand-in for an intrepid HR executive who sets out to acquire a new employee review...
Advertising and Marketing, Marketing Management
Could You Build a Department or Operation That Actually Grows Stronger Under Stress? Moving into the new millennium, Chris Galvin (grandson of founder Paul Galvin) took the reins of Motorola. The cellular manufacturer, with a storied history of innovation that...
Advertising and Marketing, Consumer Psychology, eCommerce Advertising
Digging for Buried Ad Treasure If I told you the following quotation, which marketer would you guess coined it?“Never stop testing, and your advertising will never stop improving.”Since A/B testing is one of the foundational principles of digital...
Advertising and Marketing, Leadership, Stress and Pressure
In last month’s post, we got into a meditation on business turnaround principles, as demonstrated by the philosopher Robert Irvine (the host of Restaurant: Impossible). Restaurant: Impossible is my guilty pleasure, my Keeping Up With The Kardashians. And I...
Advertising and Marketing, General, Leadership
One of my guilty pleasures is the show Restaurant: Impossible with Robert Irvine. Whenever I take a trip out to my parents’ place in Woodstock, they always have a backlog of the show on their DVR. I’ve always loved stories about fixers, from Winston Wolf...
