Advertising and Marketing, Cialdini - Weapons of Influence, Consumer Psychology
This year many major retailers, spurred by competition and disappointing sales, decided to start their usual Black Friday deals a day early. Their reasoning was twofold: 1) an earlier start would help them get a jump on any competitors who waited until Friday morning...
Cialdini - Weapons of Influence, Leadership, Public Speaking
When I was 11 years old, I saw a speech by 80’s-era motivational speaker Joe Charbonneau. I thought it was the coolest thing ever, and from that day forward wanted to be a public speaker of some kind. That star faded a little bit as I got older, and I could peek...
Advertising and Marketing, Cialdini - Weapons of Influence, Johnstone - Status Transactions, Social Psychology, Status and Prestige
I’m always excited when science finally catches up with marketing. A man walks into a sociologist’s office, and is asked to write a short essay highlighting his healthy life habits. He does so. Afterwards, he’s offered a choice of two small rewards...
Cialdini - Weapons of Influence
There’s a good reason that Maslow’s Hierarchy has survived as long as it has: it covers every rational need you could think of. When you look at the model, it just strikes you as sensible and exhaustive. Five levels seem just right, and you wouldn’t...
Cialdini - Weapons of Influence, Leadership
The Hay Group is a management consulting firm that does its own research into motivation strategies and produces self-assessment materials for students and clients. I recently took one of their assessments for an MBA class on leadership strategies. The assessment was...
Cialdini - Weapons of Influence, Social Psychology
“I am a Christian war hero charity donor who will create jobs, lower taxes, increase Medicare and make the sun shine every day. My opponent dresses in women’s clothes to perform Satan-worshiping ceremonies, when he’s not luring small children into...
