Scott Fenstermaker
  • ABOUT
  • EXPERTISE
  • PORTFOLIO
  • SPEAKING
  • BLOG
  • CONTACT
Select Page
Was “Black Thursday” a Stupid, Stupid Idea?

Was “Black Thursday” a Stupid, Stupid Idea?

Advertising and Marketing, Cialdini - Weapons of Influence, Consumer Psychology

This year many major retailers, spurred by competition and disappointing sales, decided to start their usual Black Friday deals a day early. Their reasoning was twofold: 1) an earlier start would help them get a jump on any competitors who waited until Friday morning...
The Anti-motivational Speech – A Top 10 List

The Anti-motivational Speech – A Top 10 List

Cialdini - Weapons of Influence, Leadership, Public Speaking

When I was 11 years old, I saw a speech by 80’s-era motivational speaker Joe Charbonneau. I thought it was the coolest thing ever, and from that day forward wanted to be a public speaker of some kind. That star faded a little bit as I got older, and I could peek...

The “Shaken Self”: Self-Confidence and Product Choice

Advertising and Marketing, Cialdini - Weapons of Influence, Johnstone - Status Transactions, Social Psychology, Status and Prestige

I’m always excited when science finally catches up with marketing. A man walks into a sociologist’s office, and is asked to write a short essay highlighting his healthy life habits. He does so. Afterwards, he’s offered a choice of two small rewards...

Rethinking the 6 Core Human Needs

Cialdini - Weapons of Influence

Okay, everybody…I need your help with this one. Normally when I post an entry, it’s because I’ve reached a conclusion. This one is different. It’s unfinished. I’ve thought about this entry for a long time, and I’ve taken it a...
9 Strategies for Influencing Others

9 Strategies for Influencing Others

Cialdini - Weapons of Influence, Leadership

The Hay Group is a management consulting firm that does its own research into motivation strategies and produces self-assessment materials for students and clients. I recently took one of their assessments for an MBA class on leadership strategies. The assessment was...

My Opponent is Hitler – Why Negative Ads Work

Cialdini - Weapons of Influence, Social Psychology

“I am a Christian war hero charity donor who will create jobs, lower taxes, increase Medicare and make the sun shine every day. My opponent dresses in women’s clothes to perform Satan-worshiping ceremonies, when he’s not luring small children into...
« Older Entries

Search This Site…

Recent Posts

  • Thought Leadership Marketing: May Contain 0% Thought
  • The Marketing Rebellion, and the Future of Content
  • Antifragile Marketing: Ways to Gain from Disorder
  • So You’ve Been Put In Charge of Marketing…Now What?!
  • Wisdom From The Wizard of Ads, 20 Years On

Categories

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
  • Facebook
  • Twitter
  • Google
  • RSS
2018 © Copyrights Scott Fenstermaker. All rights reserved
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.