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Wisdom From The Wizard of Ads, 20 Years On

Wisdom From The Wizard of Ads, 20 Years On

Advertising and Marketing, Consumer Psychology, eCommerce Advertising

Digging for Buried Ad Treasure If I told you the following quotation, which marketer would you guess coined it?”Never stop testing, and your advertising will never stop improving.”Since A/B testing is one of the foundational principles of digital...

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