Acting and Performance, Advertising and Marketing, Cialdini - Weapons of Influence, Johnstone - Status Transactions, Status and Prestige
So far in this six-part article, we’ve covered three of Dr. Robert Cialdini’s six “weapons of influence”: Reciprocity, Commitment/Consistency, and Social Proof. The next weapon is, in my opinion, the most powerful and psychologically...
Advertising and Marketing, Cialdini - Weapons of Influence, Johnstone - Status Transactions, Status and Prestige
So far in this six-part article, we’ve covered two of Dr. Robert Cialdini’s six “weapons of influence”: Reciprocity and Commitment/Consistency. Time to move forward with the next weapon, which is incredibly useful, especially in marketing and...
Johnstone - Status Transactions, Status and Prestige
About ten years ago, Mark Leary and his colleagues turned the idea of self-esteem on its head. His ideas explain a ton of human behavior that could not formerly be explained any other way. When I was in school, they were just starting to figure out that there was a...
Johnstone - Status Transactions, Status and Prestige
When I introduced Johnstone’s concept of the Status Transaction, I suggested that the status hierarchy came from evolutionary biology, and that humans were similar to other animals that operated in packs and had a discernible “pecking order.” This...
Advertising and Marketing, Cialdini - Weapons of Influence, General, Johnstone - Status Transactions
Just a quick post this time. I wanted to call attention to some insight that I read on a blog called The Psychology of Success, hosted by Dr. Bakari Akil II. In one of his recent posts, he notes the psychological force of social validation, and how it can act as a...
Acting and Performance, Advertising and Marketing, Johnstone - Status Transactions, Social Psychology
One crucial element of our own secret motivations is the concept of “the Dream”. This concept applies equally to acting theory, to advertising, and to real life. Among the many scene analysis and preparation questions that the Acting Studio Chicago...
