Advertising and Marketing, Marketing Management
Could You Build a Department or Operation That Actually Grows Stronger Under Stress? Moving into the new millennium, Chris Galvin (grandson of founder Paul Galvin) took the reins of Motorola. The cellular manufacturer, with a storied history of innovation that...
Marketing Management, Leadership
A Survival Guide for Rising Marketing Managers Congratulations on your new role! Your ambition has paid off, and now someone has entrusted to you a more senior marketing manager role…maybe a functional area like email automation, a solo marketing operation, or...
