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Thought Leadership Marketing: May Contain 0% Thought

Thought Leadership Marketing: May Contain 0% Thought

Advertising and Marketing, Content Marketing, Lead Gen Advertising, Leadership, Uncategorized

“…'[V]iews’ do not really count;…it matters not what you think but how you think.” —Christopher Hitchens The O.G. Thought Leader Peter Drucker, Author, The Effective Executive On the centenary of his birth, the LA Times published a story...
So You’ve Been Put In Charge of Marketing…Now What?!

So You’ve Been Put In Charge of Marketing…Now What?!

Leadership, Marketing Management

A Survival Guide for Rising Marketing Managers Congratulations on your new role! Your ambition has paid off, and now someone has entrusted to you a more senior marketing manager role…maybe a functional area like email automation, a solo marketing operation, or...
SMB Impossible, Part II

SMB Impossible, Part II

Advertising and Marketing, Leadership, Stress and Pressure

In last month’s post, we got into a meditation on business turnaround principles, as demonstrated by the philosopher Robert Irvine (the host of Restaurant: Impossible). Restaurant: Impossible is my guilty pleasure, my Keeping Up With The Kardashians. And I...
SMB, Impossible: Transferable Principles of Successful Small Business

SMB, Impossible: Transferable Principles of Successful Small Business

Advertising and Marketing, General, Leadership

One of my guilty pleasures is the show Restaurant: Impossible with Robert Irvine. Whenever I take a trip out to my parents’ place in Woodstock, they always have a backlog of the show on their DVR. I’ve always loved stories about fixers, from Winston Wolf...
Enron: The Smartest Guys in the Room?

Enron: The Smartest Guys in the Room?

Leadership, Social Psychology

“Nil sapientiae odiosius acumine nimio. (Nothing is more hateful to wisdom than excessive cleverness.)” –Petrarch One of the most striking scenes in Bethany McLean and Peter Elkind’s Enron expose The Smartest Guys in the Room details the...
The Anti-motivational Speech – A Top 10 List

The Anti-motivational Speech – A Top 10 List

Cialdini - Weapons of Influence, Leadership, Public Speaking

When I was 11 years old, I saw a speech by 80’s-era motivational speaker Joe Charbonneau. I thought it was the coolest thing ever, and from that day forward wanted to be a public speaker of some kind. That star faded a little bit as I got older, and I could peek...
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  • Wisdom From The Wizard of Ads, 20 Years On

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