Awareness, Branding and Social Engagement for a Regional Landmark
FACEBOOK ENGAGEMENTS
INSTAGRAM ENGAGEMENTS
TWITTER IMPRESSIONS
TOP SINGLE POST LIKES
Navy Pier
Navy Pier is a major Chicago landmark and destination. To honor their Centennial in 2016, the Pier’s marketing team unveiled a new vision, promoting its image as a city gem. Navy Pier partnered with Social Media Beast to create imaginative social campaigns that would:Navy Pier is a major Chicago landmark and destination. To honor their Centennial in 2016, the Pier’s marketing team unveiled a new vision, promoting its image as a city gem. Navy Pier partnered with Social Media Beast to create imaginative social campaigns that would:
- Grow and engage their social community, and
- Help promote their Centennial Vision to their wider world
CLIENT
Navy Pier
CATEGORIES
Event Promotion, Social Engagement
CLIENT GOAL
Promote New Marketing Vision, Attract Visitors
INDUSTRY
Tourism / Hospitality
STRATEGY
Discrete Social Campaigns with Popular Tie-ins (including Chicago Blackhawks)
RESULTS (first 18 months)
- 5k Facebook Engagements
- 7k Instagram Engagements
- 64k Twitter Impressions
- Top Single Post: 17,999 Likes