Acting and Performance, Advertising and Marketing, Cialdini - Weapons of Influence
In part one of this six-part article, I spoke about Dr. Robert Cialdini’s six “weapons of influence.” They were Reciprocity, Commitment and Consistency, Social Proof, Liking, Authority and Scarcity. Now in part two, we are going to talk about the...
Advertising and Marketing, Cialdini - Weapons of Influence
This post is part one of this six-part article about Dr. Robert Cialdini’s six weapons of influence. In each post, I address an individual “weapon” introduced by Cialdini: Reciprocity, Commitment and Consistency, Social Proof, Liking, Authority, and...
Johnstone - Status Transactions, Status and Prestige
About ten years ago, Mark Leary and his colleagues turned the idea of self-esteem on its head. His ideas explain a ton of human behavior that could not formerly be explained any other way. When I was in school, they were just starting to figure out that there was a...
Johnstone - Status Transactions, Status and Prestige
When I introduced Johnstone’s concept of the Status Transaction, I suggested that the status hierarchy came from evolutionary biology, and that humans were similar to other animals that operated in packs and had a discernible “pecking order.” This...
Advertising and Marketing, Cialdini - Weapons of Influence, General, Johnstone - Status Transactions
Just a quick post this time. I wanted to call attention to some insight that I read on a blog called The Psychology of Success, hosted by Dr. Bakari Akil II. In one of his recent posts, he notes the psychological force of social validation, and how it can act as a...