"Someone Should Have Taught Me This..."
Essential guides, techniques, and psychology principles for building a kick-ass marketing operation
Consumer Choice as Self-expression
This month we travel all the way to Bremen, Germany to look at a fascinating doctoral dissertation published in this month's Psychology & Marketing. Michail Kokkoris, a newly-minted PhD in psychology, brings us insight into the nature of individual choice and how...
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A Happy Life or a Meaningful Life?
A majority of people generally say they want a happy life. A majority of people also say they want to become parents at some point. The trouble is, according to nearly every study ever performed on the matter, becoming a parent reduces happiness and marital...
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Does Advertising Content Work? Let’s Find Out…
One of the great advances in economics to emerge in recent decades is the field of behavioral economics. The preceding generation of economists, including Milton Friedman and others, believed that humans were entirely rational consumers. When they made a purchase...
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Too Much Choice: The Jam Experiment
Are we really hampered by too much choice? We take a look at one of the most famous studies in consumer psychology: The Jam Experiment.
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Think Acting Is About Emotional Empathy? Science Says No.
David Gergen was a staffer to four presidents: Nixon, Ford, Reagan and Clinton. In his book Eyewitness to Power, he said of Reagan that his previous acting experience gave him a coveted public speaking skill: controlled access to one's own emotions. Acting is...
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The Cutting Edge: 5 New Psychological Discoveries
Hot off the presses this week: 1) Jealousy Makes Us View Ourselves as More Like Our Rivals Three new studies by Erica Slotter of Villanova University (and her colleagues) came out today in the Personality and Social Psychology Bulletin. We already know that the way we...
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Quora Questions: Overcoming Procrastination
While trolling through Quora, I came across a question that I have asked myself over and over: "How do I get over my bad habit of procrastinating?" The first answer to this question caught my eye. It was written by Oliver Emberton, who keeps a blog called Leading a...
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Just How Squishy is Social Science?
I find psychology and sociology generally fascinating, and part of that fascination extends to just how full of holes these fields are. I believe that one of the largest parts about understanding any area of knowledge is to understand the limits of that area. Just...
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Plato’s Psychology
Plato and Moral Psychology Plato (427-334 BC) recorded perhaps the oldest surviving model of moral psychology in the western tradition. His ideas appear in his Dialogues, and we will concentrate mostly on The Republic. While his ideas on man's moral motivations have...
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Statistics, Damn Statistics, and Lies: The Elusive Nature of Analytics
The hottest buzzword of the decade is "analytics" - the ability to gain heretofore unattainable intelligence and insight by mining piles of data. As with the Internet in the 90's, what was once the sole domain of geekdom is becoming mainstream. Whereas once we...
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The Social Animal
Recently, I read David Brooks's The Social Animal, an interesting survey of the best current research on psychology, sociology and culture. Though a best-seller, this book received some mixed critical reviews when it came out in 2011. Knowing Brooks to be a strong...
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Blink and You’ll Miss It: Intuitive Thought, Decision and Action
David Brooks is a columnist for the New York Times, and (in my opinion) an acute social and political observer. He is not an academic, but is very well read in psychology and sociology. He wrote a book in 2011 called The Social Animal which deals in part with the role...
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Me For a Member: Cognitive Dissonance and Rationalization
"I would never belong to any club that would have me for a member." --Groucho Marx A group of mediocre, boring people get together and decide that they want to form a club that features strong barriers to entry; very few other people can get in without a rigorous...
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The Personal Myth
"It ain’t so much the things we don’t know that get us into trouble, it’s the things we do know that just ain’t so." --Mark Twain One very interesting dimension to personality has to do with the stories that we tell ourselves. Research has increasingly revealed that...
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The Anti-motivational Speech – A Top 10 List
When I was 11 years old, I saw a speech by 80's-era motivational speaker Joe Charbonneau. I thought it was the coolest thing ever, and from that day forward wanted to be a public speaker of some kind. That star faded a little bit as I got older, and I could peek...
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My Strongest Habit Is Falling Out Of Them
"A change in bad habits leads to a change in life." -- Jenny Craig "My problem lies in reconciling my gross habits with my net income." -- Errol Flynn I'm writing this as I puff and wheeze a little. I'm trying to get back into the habit of going to the gym, a place...
read moreA Belated Thank You For a Great Mention
I want to say a very sincere and very belated thank you to Jared Blake DiCroce of the blog JaredBlakeDiCroce: Chicken soup for the deranged and enlightened mind. Back in January, Jared named this blog as one of his "7 & 7 Awards." The 7 & 7 award is a...
read moreThis Time Is Different
I would like to bring your attention to an excellent book: This Time Is Different: Eight Centuries of Financial Folly. It's written by two econometricians: Carmen Reinhart of the University of Maryland, and her research partner at Harvard, Kenneth Rogoff. Anyone who...
read moreThe Sensitivity Gene
"It's got nothing to do with environment. With his genes, you could put him anywhere and he'd come out on top. Breeding, same as in race horses. It's in the blood." --Mortimer Duke, Trading Places For years, scientists have been trying to trace the genetic...
read moreMichael J. Muldoon, Teacher and Coach, 1948-2012
Anyone can talk a good game about emotional intelligence. But when they pass away, and the line for their wake goes out the door and around the building, it's a sign that they knew a little something about the subject. Mike Muldoon was a marketer, corporate leadership...
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