"Someone Should Have Taught Me This..."

Essential guides, techniques, and psychology principles for building a kick-ass marketing operation

Consumer Choice as Self-expression

This month we travel all the way to Bremen, Germany to look at a fascinating doctoral dissertation published in this month's Psychology & Marketing. Michail Kokkoris, a newly-minted PhD in psychology, brings us insight into the nature of individual choice and how...

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A Happy Life or a Meaningful Life?

A majority of people generally say they want a happy life. A majority of people also say they want to become parents at some point. The trouble is, according to nearly every study ever performed on the matter, becoming a parent reduces happiness and marital...

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Just How Squishy is Social Science?

I find psychology and sociology generally fascinating, and part of that fascination extends to just how full of holes these fields are. I believe that one of the largest parts about understanding any area of knowledge is to understand the limits of that area. Just...

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Plato’s Psychology

Plato and Moral Psychology Plato (427-334 BC) recorded perhaps the oldest surviving model of moral psychology in the western tradition. His ideas appear in his Dialogues, and we will concentrate mostly on The Republic. While his ideas on man's moral motivations have...

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The Social Animal

Recently, I read David Brooks's The Social Animal, an interesting survey of the best current research on psychology, sociology and culture. Though a best-seller, this book received some mixed critical reviews when it came out in 2011. Knowing Brooks to be a strong...

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The Personal Myth

"It ain’t so much the things we don’t know that get us into trouble, it’s the things we do know that just ain’t so." --Mark Twain One very interesting dimension to personality has to do with the stories that we tell ourselves. Research has increasingly revealed that...

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A Belated Thank You For a Great Mention

I want to say a very sincere and very belated thank you to Jared Blake DiCroce of the blog JaredBlakeDiCroce: Chicken soup for the deranged and enlightened mind. Back in January, Jared named this blog as one of his "7 & 7 Awards." The 7 & 7 award is a...

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This Time Is Different

I would like to bring your attention to an excellent book: This Time Is Different: Eight Centuries of Financial Folly. It's written by two econometricians: Carmen Reinhart of the University of Maryland, and her research partner at Harvard, Kenneth Rogoff. Anyone who...

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