Advertising and Marketing, General, Leadership
One of my guilty pleasures is the show Restaurant: Impossible with Robert Irvine. Whenever I take a trip out to my parents’ place in Woodstock, they always have a backlog of the show on their DVR. I’ve always loved stories about fixers, from Winston Wolf...
Advertising and Marketing, Consumer Psychology, Social Psychology
The Role of Psychology in a Social Media Crisis One of the large parts of professional social media management is the role of a crisis. When something urgent and negative happens, people feel emotionally compelled to share information without necessarily evaluating...
Advertising and Marketing, Consumer Psychology
Nothing supercharges lead generation and sales quite like social proof. One study published in the Wall Street Journal noted that social proof was more influential in changing behavior than the prospect of saving money. Content Marketing Leaders Spill on Using...
Advertising and Marketing
When you ask marketers about price framing, they tend to know the concept but will each give you a different definition of what it is and how it works. Yet if you’re managing a web store with thousands of products, for example, you need to understand how to...
Advertising and Marketing
Marketing, and the 80/20 Rule One of the many great lessons I’ve taken from Tim Ferriss is the active application of the 80/20 rule to projects and endeavors. Now we’ll look at applying the 80/20 rule to marketing. The 80/20 rule, known more formally as...
Advertising and Marketing, Consumer Psychology
A couple of months ago I was at an American Marketing Association event on predictive marketing analytics. One of the sponsors was demonstrating the powerful capabilities of their prediction software in a rather creative way: the set up a fortune-telling booth. I gave...
