Advertising and Marketing, Cialdini - Weapons of Influence, Consumer Psychology
This year many major retailers, spurred by competition and disappointing sales, decided to start their usual Black Friday deals a day early. Their reasoning was twofold: 1) an earlier start would help them get a jump on any competitors who waited until Friday morning...
Advertising and Marketing
One of the great advances in economics to emerge in recent decades is the field of behavioral economics. The preceding generation of economists, including Milton Friedman and others, believed that humans were entirely rational consumers. When they made a purchase...
Advertising and Marketing
A little story about “the jam experiment”: A grocery store in Melno Park, California sets up a special display to sell jam. At certain times, the display had six flavors to choose from. At other times, the display had 24 choices. Each person who came by...
Advertising and Marketing, Leadership
Anyone can talk a good game about emotional intelligence. But when they pass away, and the line for their wake goes out the door and around the building, it’s a sign that they knew a little something about the subject. Mike Muldoon was a marketer, corporate...
Advertising and Marketing, Social Psychology, Stress and Pressure
It turns out that when you’re feeling emotionally or mentally “drained,” you’re more right on with your wording than you know. You are actually losing real energy, in the form of blood glucose stored (in finite quantities) in the brain. Now,...
Advertising and Marketing, Cialdini - Weapons of Influence, Johnstone - Status Transactions, Social Psychology, Status and Prestige
I’m always excited when science finally catches up with marketing. A man walks into a sociologist’s office, and is asked to write a short essay highlighting his healthy life habits. He does so. Afterwards, he’s offered a choice of two small rewards...
