Acting and Performance, Advertising and Marketing, Cialdini - Weapons of Influence, Johnstone - Status Transactions, Status and Prestige
So far in this six-part article, we’ve covered three of Dr. Robert Cialdini’s six “weapons of influence”: Reciprocity, Commitment/Consistency, and Social Proof. The next weapon is, in my opinion, the most powerful and psychologically...
Advertising and Marketing, Cialdini - Weapons of Influence, Johnstone - Status Transactions, Status and Prestige
So far in this six-part article, we’ve covered two of Dr. Robert Cialdini’s six “weapons of influence”: Reciprocity and Commitment/Consistency. Time to move forward with the next weapon, which is incredibly useful, especially in marketing and...
Acting and Performance, Advertising and Marketing, Cialdini - Weapons of Influence
In part one of this six-part article, I spoke about Dr. Robert Cialdini’s six “weapons of influence.” They were Reciprocity, Commitment and Consistency, Social Proof, Liking, Authority and Scarcity. Now in part two, we are going to talk about the...
Advertising and Marketing, Cialdini - Weapons of Influence
This post is part one of this six-part article about Dr. Robert Cialdini’s six weapons of influence. In each post, I address an individual “weapon” introduced by Cialdini: Reciprocity, Commitment and Consistency, Social Proof, Liking, Authority, and...
Advertising and Marketing, Cialdini - Weapons of Influence, General, Johnstone - Status Transactions
Just a quick post this time. I wanted to call attention to some insight that I read on a blog called The Psychology of Success, hosted by Dr. Bakari Akil II. In one of his recent posts, he notes the psychological force of social validation, and how it can act as a...
