Entrepreneurship, Consumer Psychology
My Education in the Green Lumber Fallacy I had no way of knowing at the time, but my first serious contact with the green lumber fallacy happened in my last year of MBA school (ironically Nassim Taleb, the popularizer of this term in his book Antifragile, might argue...
Content Marketing, Advertising and Marketing, Consumer Psychology
If Two-Thirds of Your Customer Conversation Happens Without You, Then Wherefore Branded Content? In her excellent book Buyer Personas, Adele Revella gives us “Patrick”, a stand-in for an intrepid HR executive who sets out to acquire a new employee review...
Advertising and Marketing, Consumer Psychology, eCommerce Advertising
Digging for Buried Ad Treasure If I told you the following quotation, which marketer would you guess coined it?”Never stop testing, and your advertising will never stop improving.”Since A/B testing is one of the foundational principles of digital...
Advertising and Marketing, Consumer Psychology, Social Psychology
The Role of Psychology in a Social Media Crisis One of the large parts of professional social media management is the role of a crisis. When something urgent and negative happens, people feel emotionally compelled to share information without necessarily evaluating...
Advertising and Marketing, Consumer Psychology
Nothing supercharges lead generation and sales quite like social proof. One study published in the Wall Street Journal noted that social proof was more influential in changing behavior than the prospect of saving money. Content Marketing Leaders Spill on Using...
Social Psychology, Consumer Psychology
Recently I revisited an article that I posted once upon a time on Swarm Theory (Decentralized Problem-Solving). This is the notion that a self-governed network of entities operating on simple heuristics (e.g. bees in a hive, ants in a colony) can solve certain...
