Advertising and Marketing, Content Marketing, Lead Gen Advertising, Leadership, Uncategorized
“…'[V]iews’ do not really count;…it matters not what you think but how you think.” —Christopher Hitchens The O.G. Thought Leader Peter Drucker, Author, The Effective Executive On the centenary of his birth, the LA Times published a story...
Advertising and Marketing, Consumer Psychology, Content Marketing
If Two-Thirds of Your Customer Conversation Happens Without You, Then Wherefore Branded Content? In her excellent book Buyer Personas, Adele Revella gives us “Patrick”, a stand-in for an intrepid HR executive who sets out to acquire a new employee review...
