Advertising and Marketing, Content Marketing, Marketing Automation
AI Marketing for Startups Within mere months of the launch of ChatGPT, hundreds of new AI-based marketing tools have sprung into existence. These affordable—or often free—AI tools could revolutionize marketing strategies for startups, helping them achieve better...
Content Marketing, Advertising and Marketing, Lead Gen Advertising, Leadership, Uncategorized
“…'[V]iews’ do not really count;…it matters not what you think but how you think.” —Christopher Hitchens The O.G. Thought Leader Peter Drucker, Author, The Effective Executive On the centenary of his birth, the LA Times published a story...
Content Marketing, Advertising and Marketing, Consumer Psychology
If Two-Thirds of Your Customer Conversation Happens Without You, Then Wherefore Branded Content? In her excellent book Buyer Personas, Adele Revella gives us “Patrick”, a stand-in for an intrepid HR executive who sets out to acquire a new employee review...
