Acting and Performance, Advertising and Marketing, Cialdini - Weapons of Influence
In part one of this six-part article, I spoke about Dr. Robert Cialdini’s six “weapons of influence.” They were Reciprocity, Commitment and Consistency, Social Proof, Liking, Authority and Scarcity. Now in part two, we are going to talk about the...
Acting and Performance, Shurtleff - Twelve Guideposts
This weekend, I was re-reading Shurtleff in order to talk about some of his guideposts in “People-triggers”. As I was reading, a single point became excruciatingly clear as Shurtleff highlighted it over and over: 99 out of every hundred actors never move...
Acting and Performance, Advertising and Marketing, Johnstone - Status Transactions, Social Psychology
One crucial element of our own secret motivations is the concept of “the Dream”. This concept applies equally to acting theory, to advertising, and to real life. Among the many scene analysis and preparation questions that the Acting Studio Chicago...
Acting and Performance, Johnstone - Status Transactions
When I first read Keith Johnstone’s notion of the “status transaction,” I knew I had stumbled on the fundamental hidden truth of all real-life relationships: that every real-life interaction between people is loaded with subtle attempts to position...
Acting and Performance, Johnstone - Status Transactions, Social Psychology
[Disclosure: This article contains affiliate links, which means if you make a purchase after clicking the link, I will earn a commission at no additional cost to you.] Out of everything I’ve encountered on the topic of human motivation and influence, the most...
