Scott Fenstermaker
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Jon Stewart, Gen-Y, and Brand-centrism

Advertising and Marketing, Leadership

In my most recent MBA class on leadership, we covered generational differences. We learned that there are certain workplace-related traits that can be ascribed to Baby Boomers, for example, that is not a part of the Gen-X or Gen-Y experience. As a leader, one may...

How To Use Body Rhythms to Captivate People

Advertising and Marketing, Public Speaking

This comes from a book that my friend clued me into, called Winning Body Language, by Mark Bowden. One of his chapters talks about using body language to take advantage of the way our minds deal with predictability and interruption. Pattern interruption is a...

Five Behaviors That Communicate High or Low Status

Advertising and Marketing, Acting and Performance, Johnstone - Status Transactions, Status and Prestige

We Are All Just Squabbling Ducks Previously, I have remarked on an area of interpersonal dynamics called the Status Transaction. This concept comes from one of the fathers of improv theatre. It says that humans, just like other pack animals, communicate in subtle...
Why You Want What You Can’t Have, and Can’t Have What You Want

Why You Want What You Can’t Have, and Can’t Have What You Want

Advertising and Marketing, Acting and Performance, Cialdini - Weapons of Influence, Status and Prestige

Why Is it that you always seem to be wanting what you can’t have? I was walking a friend of mine home the other day, and she was telling me about the kinds of men she had been meeting recently. We started talking about it always seems you’re wanting what...

-Your Ads Don’t Work on Me. -Oh, Yes They Do…

Advertising and Marketing

Some fascinating information coming from Psyblog this week on the effectiveness of persuasion. In an entry called, “The Third Person Effect,” Psyblog author and University College researcher Jeremy Dean shows us how we are not as invulnerable to...

Know Your Audience: The Desires and Insecurities of the 21st Century

Advertising and Marketing, Johnstone - Status Transactions

I’ve wanted to write this article for a long time, but it took me finding a brilliant essay called “The Rise of the Caring Industry,” by Ronald W. Dworkin, to fill in the last piece of the puzzle. I’m a great fan of the show Mad Men, in part...
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