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What an Entrepreneur Would Most Likely Be Interested In

What an Entrepreneur Would Most Likely Be Interested In

Leadership, Entrepreneurship

Does Your Mind Work Like an Entrepreneur’s? Some of us may ask ourselves what a true entrepreneur would most likely be interested in, wondering if we have the right psychology to dip our own toes into that pool. Starting a company in the 2020s is still something...
Thought Leadership Marketing: May Contain 0% Thought

Thought Leadership Marketing: May Contain 0% Thought

Content Marketing, Advertising and Marketing, Lead Gen Advertising, Leadership, Uncategorized

“…'[V]iews’ do not really count;…it matters not what you think but how you think.” —Christopher Hitchens The O.G. Thought Leader Peter Drucker, Author, The Effective Executive On the centenary of his birth, the LA Times published a story...
So You’ve Been Put In Charge of Marketing…Now What?!

So You’ve Been Put In Charge of Marketing…Now What?!

Marketing Management, Leadership

A Survival Guide for Rising Marketing Managers Congratulations on your new role! Your ambition has paid off, and now someone has entrusted to you a more senior marketing manager role…maybe a functional area like email automation, a solo marketing operation, or...
SMB Impossible, Part II

SMB Impossible, Part II

Advertising and Marketing, Leadership, Stress and Pressure

In last month’s post, we got into a meditation on business turnaround principles, as demonstrated by the philosopher Robert Irvine (the host of Restaurant: Impossible). Restaurant: Impossible is my guilty pleasure, my Keeping Up With The Kardashians. And I...
SMB, Impossible: Transferable Principles of Successful Small Business

SMB, Impossible: Transferable Principles of Successful Small Business

Advertising and Marketing, General, Leadership

One of my guilty pleasures is the show Restaurant: Impossible with Robert Irvine. Whenever I take a trip out to my parents’ place in Woodstock, they always have a backlog of the show on their DVR. I’ve always loved stories about fixers, from Winston Wolf...
Enron: The Smartest Guys in the Room?

Enron: The Smartest Guys in the Room?

Social Psychology, Leadership

“Nil sapientiae odiosius acumine nimio. (Nothing is more hateful to wisdom than excessive cleverness.)” –Petrarch One of the most striking scenes in Bethany McLean and Peter Elkind’s Enron expose The Smartest Guys in the Room details the...
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  • [GUIDE] The Antifragile Startup: How to Build a Business That Doesn’t Just Survive, But Gains From Stress

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